Copyright © 2014–2018 Negin Jahanmiri & Viator All rights reserved.
Viator's Project X: Marketing Modules
As an effort to add more human touch to improve the User Experience on Viator's website, me and my team experimented various layouts, copy, shapes, formats, and sizes to show featured tours and activities that were recommended by Viator's Insiders (local experts). Followings are the last few rounds of mockups. We chose the first two mockups and ran multiple usability testing sessions and AB testing, and we found out the design was not as effective as we expected and in order to fix the issue we had to redesign the whole website and not just one section of it.
Viator's Project X: Marketing Modules
Four Circles
Four Circles
Viator's Project X: Marketing Modules
Four Squares
Four Squares
Viator's Project X: Marketing Modules
Three Circles - Earlier Iteration
Three Circles - Earlier Iteration
Viator's Project X: Marketing Modules
Nine Circles - Earlier Iteration
Nine Circles - Earlier Iteration
Viator's Project X: Marketing Modules
Thirteen Circles - Earlier Iteration
Thirteen Circles - Earlier Iteration