Negin Jahanmiri - Portfolio - Chrysler Town & Country (Mobile & Desktop Ad Units)

2014 Chrysler Town & Country:
Mobile & Desktop Ad Units

In early 2014, Chrysler contacted my agency and asked my team to create a rich-media ad unit that could run on both desktop and mobile platforms and would promote the 2014 Chrysler Town & Country minivans to active moms! I worked with a team of a Product Manager, a Marketing Manager and a Creative Director to create a multi screen user-friendly shopping experience for a 300px X 600px desktop unit and a 320px X 416px mobile unit (640px X 832px for retina displays). We focused on the top 4 selling areas of interest within each unit, which were: Features, Gallery, Pricing Incentives, and Dealer Locator with engaging images that would illustrate the safety, family friendliness and the convenience of having the 2014 Chrysler Town & Country.